This Privacy Policy describes how The Toenail Guide (“we”, “us”, or “our”) collects, uses, and shares information when you visit our website. By using this site, you agree to the practices described below.
Quick summary: We collect basic analytics and advertising data to improve our content and measure our ads. We do not sell your personal information. You can opt out of advertising cookies at any time.
1. Information We Collect
Information collected automatically. When you visit our site, our servers and third-party tools may automatically record:
- IP address (anonymized or truncated where possible)
- Browser type, device type, and operating system
- Pages visited, time spent, and referring URL
- Approximate geographic location (country/region level only)
- Advertising identifiers, including Google Click ID (gclid) when you arrive from a Google Ads advertisement
Information you provide voluntarily. If you contact us by email or through our contact page, we receive whatever information you choose to provide — typically your name, email address, and the content of your message.
We do not collect: passwords, payment card details, government identifiers, or health records through this website.
2. Cookies and Similar Technologies
Cookies are small text files stored on your device. We use them to:
- Remember your preferences
- Understand how visitors use our site (analytics)
- Measure whether our advertisements perform (conversion tracking)
- Limit how often you see our ads and personalize them (remarketing)
You can control or delete cookies at any time through your browser settings. Blocking cookies will not prevent you from reading our content, but some features may not work as expected.
3. Google Advertising and Analytics
Google Ads conversion tracking. When you click one of our advertisements on Google, Google may set a cookie on your device. When you later complete a qualifying action on a partner website, that action is reported back to us and to Google so we can measure which advertisements are effective. The identifier used is the Google Click ID (gclid).
Google Analytics. We use Google Analytics to understand aggregate traffic patterns — which pages are read, how long visitors stay, and where they come from. Google Analytics collects information anonymously and does not identify you personally.
Remarketing. We may show you advertisements on other websites based on your previous visits to our site, using cookies managed by Google and its partners.
Your advertising choices
- Google Ads Settings — opt out of personalized Google ads
- Opt out of Google Analytics — install the Google Analytics Opt-out Browser Add-on
- Network Advertising Initiative (NAI) opt-out page
- Digital Advertising Alliance (DAA) opt-out page
- Global: Your Online Choices
You can also opt out of Google Analytics with the Google Analytics Opt-out Browser Add-on.
4. Third-Party Links and Affiliate Partners
Our content may contain links to third-party websites, including online retailers. If you purchase through one of these links, we may earn a commission. This is explained in our Affiliate Disclosure.
Those third-party websites operate under their own privacy policies. We are not responsible for their practices, and we encourage you to read their policies before providing any information.
5. How We Use Information
- To operate, maintain, and improve this website
- To understand which content is useful to readers
- To measure and improve the performance of our advertising
- To respond to messages you send us
- To detect, prevent, and address abuse or technical issues
- To comply with legal obligations
6. Your Privacy Rights
Depending on where you live, you may have the right to:
- Access the personal data we hold about you
- Correct inaccurate data
- Delete your personal data
- Object to or restrict certain processing
- Withdraw consent where processing is based on consent
- Portability — receive your data in a portable format
GDPR (European Economic Area, UK). Our legal basis for processing is typically legitimate interest (analytics and advertising) or consent (cookies). You may lodge a complaint with your local supervisory authority.
CCPA / CPRA (California, USA). California residents may request disclosure or deletion of personal information and may opt out of “sharing” of personal information for cross-context behavioral advertising. We do not sell personal information for money. To submit a request, contact us using the details below.
Residents of other US states with applicable privacy laws have similar rights. Contact us to exercise them.
To exercise any of these rights, email us at privacy@thetoenailguide.com. We will respond within the timeframe required by applicable law.
7. Data Retention and Security
We retain information only for as long as necessary for the purposes described in this policy, or as required by law. Analytics data is retained according to the settings configured in Google Analytics (we use a retention period of 14 months).
We use reasonable technical and organizational measures to protect information. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.
8. Children’s Privacy
This website is intended for adults aged 18 and over. We do not knowingly collect personal information from children under 16 (or under 13 in the United States). If you believe a child has provided us with information, contact us and we will delete it.
9. International Transfers
Our website and third-party tools may process data in the United States and other countries. Where data is transferred outside your region, we rely on appropriate safeguards such as Standard Contractual Clauses.
10. Changes to This Policy
We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page reflects the most recent changes. Continued use of the site after changes means you accept the updated policy.
11. Contact Us
If you have questions about this Privacy Policy or your data, contact us:
- Email: privacy@thetoenailguide.com
- Contact page: thetoenailguide.com/contact.html